When you see this negative things - it’s time to run away…
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There’s a scientific reason why Michelle Obama speech was so captivating when she spoke at this week’s Democratic National Convention. Influential leaders deliver highly regarded, respected speech by targeting people emotions. The same principle is applied in marketing and advertising. First thing you learn as a seller is that people make chose to buy products based on emotional reasons, and justify them how ever they want and often with rational reasons ( emember how people are so proud of their Apple products). Instead of brainwashing audience by recklessly triggering base emotions of rage and humiliation as some leaders do often, Michelle manages the subtle psychologic art of pulling at everybody’s heartstrings by evoking the generative emotions of hope and optimism in her audience…
Go for the heart. Why?
People make decisions for emotional reasons, and then justify them with rational ones.
PUBLISHED ON: JUL 29, 2016 BY BRADY WILSON on inc.com
There’s a scientific reason why you couldn’t stop listening to or considering what Michelle Obama was saying when she spoke at this week’s Democratic National Convention. If you want to be an influential leader and deliver a highly regarded, respected speech, you’d do well to take note and make use of this scientific secret: people make decisions for emotional reasons, and justify them with rational ones. While any leader can inflame an audience by recklessly triggering base emotions of rage and humiliation, Michelle displays the art of evoking the generative emotions of hope and optimism in her audience. Her approach is beguilingly simple, yet grounded in brain science: start with an image that evokes an emotion, and then back it up with the logical implication. Your audiences’ decisions become a natural by-product.
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psych2go im really liking the graphics. They add a nice aesthetic to the posts.
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I often use loud music to calm myself when walking through the halls at school, since large, loud crowds make me rather nervous and jumpy
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