Miraculous: Tales of Ladybug and Cat Noir celebrated its fourth anniversary and dropped a trailer for an upcoming episode. December looms closer, which means a brand new Star Wars movie. Conversation around Steven Universe: The Movie buzzed ahead of the film’s release on Labor Day. This is Tumblr’s Week in Review.
Fandometrics launched in January 2015 and celebrates entertainment fandoms every week. SDCC celebrates fandom every July. Looking back at the last 129 weeks of data, we found a metric ton of overlap between what’s on the lists and what’s at the show. We pored over 387 unique TV, Movies, and Celebrities lists to bring you this Best of Fandometrics: SDCC edition.
Supernatural
Supernaturalwas in its 10th season the year Fandometrics launched. Tumblr had already become a home base for the show’s fans, and boy, are they passionate. SPN fans having a reaction GIF for everything has become a meme in its own right. One of the most popular reblog chains of all time is this thread about Dean in gym shorts.
The show dominates any list it can. It’s been ranked number one in our Year in Review’s Live Action TV list four years in a row and has been on every single weekly TV list since it launched.
The actors of SPN have just as much influence in our Celebs list. Jensen Ackles has appeared on a whopping 128/129 lists. Misha Collins (@mishacollins) has been on 96 and Jared Padalecki on 63.
Supernatural may be in the midst of a long run, but it’s no match for the longevity of Doctor Who. The show started in 1963, and has appeared on 104 out of 129 TV lists.
According to Union Metrics, the November 23rd, 2013 episode “The Day of the Doctor” saw some of the highest engagement for a single episode of television. 1 million people shared 5 million posts that day.
Peter Capaldi is the Doctor with the most Celebs list appearances (5/129), but David Tennant comes in a close second (4/129). Jenna Coleman is the only companion to appear on the lists (2/129). Alex Kingston, who portrays the Doctor’s wife, River Song, appeared once on December 28th, 2015, following her storyline in that year’s Christmas episode. The newest Doctor, Jodie Whittaker, has appeared on the Celebs list every single week since her residency was announced: one week. We’re sure she’ll continue batting that high average.
MCU films are so prevalent on the Movies list we took a look at them holistically. Captain America: Civil War has appeared the most (45/129). This is followed by Thor (44/129), Captain America: The Winter Soldier (42/129) and Iron Man (35/129). The absolute most talked about movie on Tumblr has been made by Marvel 46 out of 129 weeks.
And the MCU superstars? Chris Evans has appeared on the Celebs list the most—all 129 of them. He’s followed closely by Tom Hiddleston (127/129) and Sebastian Stan (107/129).
Tumblr TV fandoms are huge. They’re loyal. It’s no surprise that so many other titles that have appeared multiple times over the past 29 months. Here are just a few highlights:
Animated series Steven Universe is the only other show to appear on all 129 TV lists.
Another long-running series, Once Upon a Time, has appeared 108 times on the TV list.
And finally, Sherlock. The last of the famed Superwholock trifecta, made it on 97 TV lists. An impressive number considering their short seasons and long hiatuses.
We’ve got one more day of SDCC to go. Continue to follow along with the conversation in the #sdcc tag and right here on Fandometrics. Don’t forget about our live coverage over on Tumblr’s Instagram Story and our Snapchat.
Would you rather have 💯 📚 you could never read past the first page OR 💯 copies of one 📓 that you had to keep rereading for the rest of your life with no option to read another 📓 again? 🤔
Tumblr has always been a place where feminists could connect and speak freely. And as Tumblr has grown, so have the allied communities and the size of the conversation. From 2013 to 2015, year-over-year growth in the number of original posts tagged #feminism increased at an average rate of 4.22%.
That changed in 2016. As Tumblr discussed the US presidential election and its impact on women’s rights, access to healthcare and the importance of consent, the rate of original posts tagged #feminism grew 20%, five times the growth of the previous three years. Looking at the entire ecosystem of Tumblr tags, original posts and reblogs about #feminism accounted for triple the amount of conversation it did in 2015.
2016 also saw a change in Tumblr’s understanding of what feminism means.
The term intersectionality describes the overlapping systems of oppression at play in society—it’s the idea that gender inequality, racism, class status, and other injustices are inseparable from one another and can’t be studied in isolation.
Between 2014 and 2016 there was a modest increase in engagement around #intersectionality. Original posts increased 13%, while searches increased 44%. But then came the Women’s March. On January 20th, 2017, engagements around #intersectionality spiked 5191% from just two days before. Since then, the whole tone of the #feminism conversation on Tumblr has changed.
In 2017 so far, people are talking about intersectional systems of oppression 21% more than they have in the last four years combined.
So many protest photos with intersectional slogans and themes.
Continuing the conversation
If you’re interested in joining the feminist conversation on Tumblr, there are tons of places to start. In addition to the #feminism and #intersectionality tags, you can head to tags like #wage gap and #pro choice to learn more about specific issues. There are also dozens of Tumblrs that dive deep into the conversation:
Feminist Frequency (@femfreq), a place to talk about feminism in gaming
Celebrating Amazing Women (@celebratingamazingwomen), which highlights women who have changed history on their birthdays
Whovian Feminism (@whovianfeminism), which looks at inequality through a fannish lens
Empower. Volunteer. Unite. (@ucf-now), the official Tumblr of the University of Central Florida’s National Organization for Women chapter, and
Action (@action), our hub to help connect you to the resources you need to become an agent of change.
Shipping is one of Tumblr’s favorite hobbies, drawing hundreds of millions of engagements each year. On Tumblr, shipping exists in many forms: fan art, fan fiction, manipulated GIFs and videos, and roleplay, just to name a few. It’s a common practice no matter what fandom you’re in—from television shows and movies to K-pop and video games. On Tumblr, the most popular type is slash—ships comprised of two male characters. Out of the top 150, 95 (63%) were guy/guy love.
We grabbed the top 30 ships from 2013—2016. 2013—2015 were ranked by reblogs alone. 2016 and 2017 are ranked by their Trending Score. This includes volume of searches, original posts, and likes in addition to reblogs. We’ve sorted the source content behind each year’s top ships below.
2013
TV | 40%
Music | 40%
Anime | 10%
Celebrities | 6.67%
K-Pop | 3.33%
2013’s most reblogged ships were predominantly slash (76.67%). The remaining 23.33% were all heterosexual (het) ships—there were no femslash ships in the top 30 that year.
The most reblogged ship of the year was from an anime: MakoHaru (Nanase Haruka and Tachibana Makoto, Free! series).
Though slash (66.67%) and het ships (26.67%) comprised most of the list in 2014, femslash ships (6.67%) made their debut.
2014’s top ship was Destiel (Dean Winchester and Castiel, Supernatural). Though the ship is not canon (yet), the 200th episode “Fan Fiction” paid homage to it.
Slash ships began to take a dip (56.67%) in 2016, while het ships grew (36.67%) and femslash decreased (6.67%).
Despite femslash’s waning popularity, 2016 marked the first year a f/f ship not only cracked the top five, but hit #1. Clexa (Clarke Griffin and Commander Lexa, The 100) was embroiled in controversy when Commander Lexa was shot by a stray bullet and killed immediately after her and Clarke’s relationship was consummated. Her death launched a critical look at the “Bury Your Gays” trope by journalists and fans alike, and the argument that LGBTQ+ fans deserved better than the storylines given to them.
In the first half of 2017, slash has continued to hold over half the conversation (56.67%). Het ships and f/f ships are starting to equal out at 26.67% and 16.67%, respectively.
This year’s top ship so far? Klance (Keith and Lance, Voltron: Legendary Defender). Since we launched the weekly ship list on May 1st, Klance has been No. 1 seven times.
Destination Toast (@destinationtoast) has spent the past few years working with fandom and fic data. You can find all of her research, along with reblogs of posts created by others in different fandoms, on her side blog, ToastyStats (@toastystats).
Taylor Swift released Lover, the title track off her upcoming album. New group SuperM, the so-called Avengers of the K-pop world, was announced and will include members of NCT. The cast of Critical Role answered fan questions from Tumblr during their video Answer Time. This is Tumblr’s Week in Review.
IT Chapter 2 premiered in theaters and we feel validated but so, so sad. The second season of Ducktales came to a close and brought back an old favorite (sort of). And in Pokémon — whew, we’re so proud of Ash. This is Tumblr’s Week in Review.
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