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There’s a scientific reason why Michelle Obama speech was so captivating when she spoke at this week’s Democratic National Convention. Influential leaders deliver highly regarded, respected speech by targeting people emotions. The same principle is applied in marketing and advertising. First thing you learn as a seller is that people make chose to buy products based on emotional reasons, and justify them how ever they want and often with rational reasons ( emember how people are so proud of their Apple products). Instead of brainwashing audience by recklessly triggering base emotions of rage and humiliation as some leaders do often, Michelle manages the subtle psychologic art of pulling at everybody’s heartstrings by evoking the generative emotions of hope and optimism in her audience…
Go for the heart. Why?
People make decisions for emotional reasons, and then justify them with rational ones.
PUBLISHED ON: JUL 29, 2016 BY BRADY WILSON on inc.com
There’s a scientific reason why you couldn’t stop listening to or considering what Michelle Obama was saying when she spoke at this week’s Democratic National Convention. If you want to be an influential leader and deliver a highly regarded, respected speech, you’d do well to take note and make use of this scientific secret: people make decisions for emotional reasons, and justify them with rational ones. While any leader can inflame an audience by recklessly triggering base emotions of rage and humiliation, Michelle displays the art of evoking the generative emotions of hope and optimism in her audience. Her approach is beguilingly simple, yet grounded in brain science: start with an image that evokes an emotion, and then back it up with the logical implication. Your audiences’ decisions become a natural by-product.Full #Speech #MichelleObama at #DNC. July 25, 2016. Democratic National Convention 2016. Philadelphia. #HillaryClinton
More:
https://www.youtube.com/watch?v=fO1PH8FGYMI
https://youtu.be/fO1PH8FGYMI?t=13045
Incredible speech by an incredible woman. Couldn’t be more proud & our country has been blessed to have her as FLOTUS. I love you, Michelle.
— President Obama (@POTUS)July 26, 2016
Congrats to @FLOTUS and Sarah Hurwitz: 3-3 on convention speeches, and saved the best for last.
— Jon Favreau (@jonfavs)July 26, 2016
Now this is a speech that will be remembered.
— Jon Favreau (@jonfavs)July 26, 2016
Watch President Barack Obama’s full speech at the 2016 Democratic National Convention
More: on #Speech #MichelleObama #DN #HillaryClinton
https://www.youtube.com/watch?v=fO1PH8FGYMI
https://youtu.be/fO1PH8FGYMI?t=13045
Incredible speech by an incredible woman. Couldn’t be more proud & our country has been blessed to have her as FLOTUS. I love you, Michelle.
— President Obama (@POTUS)July 26, 2016
Congrats to @FLOTUS and Sarah Hurwitz: 3-3 on convention speeches, and saved the best for last.
— Jon Favreau (@jonfavs)July 26, 2016
Now this is a speech that will be remembered.
— Jon Favreau (@jonfavs)July 26, 2016
Melania Trump spoke at the RNC Monday night. People quickly pointed out that parts of her speech appear to have been borrowed from Michelle Obama’s 2008 speech at the DNC.
Sarah Hurwitz, Michelle’s head speechwriter, used to be Hillary’s. So the Trump campaign plagiarized from a Hillary speechwriter.
— Jon Favreau (@jonfavs)July 19, 2016
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